Moonface Honey
Identity Design - Packaging - Art Direction

Moonface Honey is a raw, organic, single-origin honey from Australia. It launched with its limited first edition, Coffee Blossom honey.

The brief was to create a chic and contemporary identity and label for the boutique honey brand that positions them beyond your typical honey packaging.

We created a refined typographic symbol based on a serif font for the logo’s monogram, with an elegant minimal feel that continues throughout the restrained packaging design.

The logo monogram nestles with the larger logo but could also work on its own for social media, collateral pieces, or other brand imagery. For future products, the logo is adaptable for variants of the honey flavour. The first edition, Coffee Blossom honey uses a minimal palette of black, white with accents of yellow.

Photography by Pete Daly.

Client feedback:
- Zara Wong
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